GDPR-compilant Analytics for Craft CMS
Most analytics tools collect far more data than you need and violate your users' privacy in the process. Insights takes a different approach: it gives you meaningful traffic metrics while being fully GDPR-compliant by design.
Insights is a analytics plugin for Craft CMS. All data stays on your server, no third-party services, no cookie banners, fully GDPR-compliant out of the box.
Why Insights?
How It Works
- Add the tracking script to your templates
- View your dashboard in the Craft control panel
{{ craft.insights.trackingScript() }}
That's it. Insights automatically tracks pageviews, referrers, and devices. No configuration required.
Privacy by Design
Insights doesn't collect personal data:
- No cookies - Nothing stored on the user's device
- No fingerprinting - Uses daily-rotating visitor hashes
- No IP storage - IPs are used for GeoIP lookup, then immediately discarded
- Aggregated data only - Raw events are never stored
This means no consent banners, no privacy policy updates, and no GDPR headaches.
Lite vs Pro
Lite covers the essentials-pageviews, referrers, devices, and real-time visitors. Perfect for blogs and smaller sites.
Pro adds marketing features: campaign tracking (UTM), country stats, user events, scroll depth, session insights, and more. Built for teams that need deeper insights.