Overview

Insights is a privacy-first analytics plugin for Craft CMS. It tracks pageviews, referrers and devices without storing personal data or requiring cookie consent banners.

What It's Not

Insights is intentionally limited compared to full-featured analytics platforms. It's designed for content-focused websites that need basic traffic insights without complexity.

Insights is NOT:

• A Google Analytics replacement for marketing teams
• An A/B testing or conversion optimization platform
• A heat mapping or session recording tool
• A real-time user journey tracker
• An advertising or retargeting platform

Insights IS:

• A simple way to see what content performs well
• A privacy-respecting alternative to invasive trackers
• A tool that works without cookie banners
• A lightweight script that won't slow down your site

Who Should Use Insights?

Insights is ideal for:

• Content websites that want basic traffic metrics
• Agency clients who need simple, understandable stats
• GDPR-conscious sites that want to avoid cookie consent issues
• Performance-focused developers who want minimal tracking overhead

Consider a different tool if you need:

• New vs returning visitor tracking
• User-level tracking and segmentation
• E-commerce conversion funnels
• Marketing attribution modeling
• Integration with advertising platforms

Feature Comparison

How Data Is Stored

Unlike traditional analytics that store individual events, Insights aggregates data immediately:

Pageview → UPDATE pageviews SET views = views + 1 WHERE url = '/about'

This means:

• Smaller database - No individual event logs
• Faster queries - Pre-aggregated data
• Better privacy - No way to reconstruct user sessions
• GDPR compliant - No personal data stored

Script Size

The tracking script is approximately 3KB (gzipped) and loads asynchronously. It has zero dependencies and won't block page rendering.

For comparison: